The 9 Tools I Use Daily In My Small Business

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👀 Welcome! I'm Netta 👋🏾, your new favorite marketing coach.

Weekly, I share no-fluff marketing strategies that help small business owners, startups and nonprofits (and their leaders) create revenue-generating brands everyone should know about.

In today’s issue, I’m sharing my favorite marketing tools and how I use them daily in my business.

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The 9 Tools I Use Daily In My Small Business

My first entrepreneurial adventure was a crash course in learning by doing.

I started with a pre-built community, so I had a clear understanding of their needs and the services they desired. I dove headfirst, creating exactly what they requested. While I was able to see immediate growth and value, my business foundation was a bit shaky.

There were no defined workflows, marketing strategies, or consistent communication channels beyond social media. It was like throwing spaghetti at a wall, hoping something stuck. Once I saw some traction, I scrambled to build a process around it.

While I do agree that validating customer needs and getting sales before investing lots of time and money into a product or service is sound advice, in my journey, I constantly felt one step behind.

So, what could have made things smoother and more efficient? Systems, tools, and well-defined processes.

This second entrepreneurial journey is fueled by the lessons learned from the first. My goal is to create sustainable practices that don't require 3 am panic sessions or anxiety attacks.

Here are 9 tools that I use daily to sustainably scale my business: